Bala Krishna Reddy Sankuru
B2B Lead Generation
Finding and engaging the right prospects through targeted research, ICP identification, account research, prospecting, email and LinkedIn outreach.
Market & ICP Research
Understanding the market, identifying ideal customer profiles and building targeted account and prospect lists.
Demand Generation
Connecting inbound and outbound activities to create, capture and nurture demand across the B2B funnel.
Paid & Inbound Acquisition
Working with channels such as LinkedIn, Google Ads, Meta Ads, SEO and other inbound activities to attract relevant audiences.
Growth Marketing
Testing channels, messaging and campaigns, analyzing what works and continuously looking for opportunities to improve acquisition and conversion.
Go-To-Market
Connecting market research, ICP, messaging, channels and execution to support practical GTM initiatives.